I think it was a little of both. I believe they wanted to look good up here and get the people at the Expo excited enough to go out and buy more Alpha Flight, hoping to get the numbers increased.
I think its a rotten thing to play with Alpha fans like this. They dangled a carrot in front of us and then yanked it away when we didn't put enough money in their profit line.
I understand that, in the end, it's just business... but its an unethical business.
If they think that all Alpha fans will simply put their money into other Marvel books instead, they are mistaken. I just came back to Marvel after a 10 year absence because of this title. Since Alpha returned, I have also bought a few other titles to show my appreciation. But that loyalty only exists as long as Alpha is around.
This version of Alpha Flight is well-written, well-drawn, and extremely enjoyable to read. But when they are gone from Marvel... so am I.