If the readers don't like it, then they should go elsewhere. That won't fix Marvel, but at least it'll make the readers go somewhere else and hopefully find happiness there.
Sorry if I sound bitter; just calling it like i see it, tho.
There are a million comic book characters in the sea, and Marvel only owns a fraction. Find another character(s) you like, elsewhere, and then you won't have to deal with Marvel. And, yes, I am taking my own advice, and am inching toward that time in my own reading; one day soon i'll get there.