Oh, I completely agree with you.
But I am going to take a page out of Phil's book (don't worry, Phil, I'll put it back when i am done!), and say it is all about the money. Thanks to the success of Marvel on the big screen, Marvel no longer sees themselves as a comic book company; they are a corporation, an empire, a conglomerate. Take your pick of many other nasty big words. They're "the man" and they are trying to stick to you.
In all seriousness, Marvel will do whatever it can to rake in your cash, and as much of everyone's else's cash, as they possibly can. They'll reboot their entire line, every 2 years. They'll make every series restart at Issue # 1, every 3 months ("its a better jumping on point"). They'll put out 14,000 variant covers to Scooby-Doo Meets Casper # 121, all signed by various people who may or may not have ever worked for Marvel before. They'll charge you $13.00 for a comic, while they cut back and print it on cheaper, recycled paper. They'll pay their writers and artists less, and so end up with inferior ones. They'll call your mom in the middle of the night and tell her she has won a million dollars in an Indonesian lottery, and all she has to do is wire $500 to the Marvel offices in order to receive it. They'll make a comic that has a miniature robot in it, that'll sneak out of the comic at night and steal BOTH your kidneys and sell them on the black market.
The point is, Marvel doesn't care about you, or me; they're too big for that. All they care about is, how many bajillions of dollars did we make this month, and how can we make even more bajillions next month?
And, as i am sure Phil will point out, and he is mainly correct, DC isn't any different. Nor is GE, or Ford, or Sony, or Apple.
Joe Q's job is safe, because nobody cares if he does a good job at it. as long as the money continues to flow.