Alpha Discussion at Fan Expo '13

[Alphan East]

If they could find a writer and artist committed to the characters over the long haul, and actually give it time to grow, they could have the best of both worlds. An Alpha Flight series using some, if not all, of the originals, then gradually add in new dynamic characters. They don't seem to be giving series enough time anymore... if they're not a consistent best seller, they're canceled and replaced with a new "Issue 1" of something just to garner more sales.

[Phil]

They don't seem to be giving series enough time anymore... if they're not a consistent best seller, they're canceled and replaced with a new "Issue 1" of something just to garner more sales.

Could you afford to lose your own money each month just to make less than 20,000 people happy?

I like your ideas Alphan but will Marvel ever do what they did with She-Hulk and Spider-Girl, let them have a run and keep plugging?

They still sold more than AF did, though...

[Le Messor]

We've tried a bunch of times now, and every time it could just be that we didn't hit it right. We didn't have the right creators. We didn't have the right idea. We didn't market it effectively.

They still sold more than AF did, though...

The things that keep coming up again and again, though, when we have this discussion, are:
They didn't market it effectively (barely at all), which is on them.
And that, iirc, they cut v4 from ongoing to limited before issue #1 was out. Which makes it hard to believe that was a decision based on sales.
(Not impossible - I know of pre-orders - but how would people know about it if it wasn't marketed, and they hadn't seen it on shelves yet?)

~ Le Messor